Have you ever wanted to know how many people hover over a certain button but don't actually click it? or maybe you want to know how many people start filling in your form and and give up half way? or maybe you run an e-commerce or fundraising site where conversion rate optimisation could be improved, with more granular data about what people are doing when they look at your page? if so keep reading.
Enter 'event tracking'
Put simply, I implemented some click event tracking and some labels so that when Google analytics gets the data through, it's clear which buttons are being clicked and what actions are being taken.
This all means that in google analytics, I get the following statistics about clicks on each of the menu items.
Don't forget you can setup multiple events and tracking options on one page to build a richer picture of what's going. Now over to you, I'd love to know what you might use this for or if you already do, how's it working for you. As with everything on Google analytics, you have to allow for a small margin of error and the occasional quirk so don't take the stats as 100% fact but it will help guide your decision making. Let me know your thoughts.
Since this post was published, Google has launched new features and update the platform to include easier ways of tracking interactions. Head to the Google Blog to find out more.